Private Brand Consumer Behavior in Romania

Nicoleta Buzilä‚, Violeta Gianina Dragotä‚ and Raoul Sabin Gordean
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Nicoleta Buzilä‚: Tibiscus University, Faculty of Economic Sciences
Violeta Gianina Dragotä‚: Tibiscus University, Faculty of Economic Sciences
Raoul Sabin Gordean: Tibiscus University, Faculty of Economic Sciences

Anale. Seria Stiinte Economice. Timisoara, 2013, vol. XIX, 102-107

Abstract: The private brands of stores already have loyal consumers, given that rural inhabitants have the highest incidence of consumption in many categories of own brand food products or non-food. Nationally, almost 8 out of 10 consumers of own brand food products are regular consumers, according to a recent study.

Keywords: brand; private brand; consumer behavior (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:tdt:annals:v:xix:y:2013:p:102-107

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