Contemporary Tendencies in Radio Station Management

Daniel-Liviu Ciurel
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Daniel-Liviu Ciurel: Tibiscus University of Timisoara

Anale. Seria Stiinte Economice. Timisoara, 2013, vol. XIX, 122-125

Abstract: Radio station management has changed dramatically during the last few years. Operating in a stiff competition environment, radio stations need to focus on new business models, as they evolve from broadcasting to narrowcasting or nichecasting. Since a radio station operates simultaneously on two markets (the consumers and the advertisers) attention should be placed both on the radio production and the radio promotion, on-air as well as off-air. The Program Director (PD) is acting more and more as a brand manager in order to ensure a unique competitive advantage for the radio station.

Keywords: radio station management; brand management; program management; radio programming (search for similar items in EconPapers)
JEL-codes: M11 (search for similar items in EconPapers)
Date: 2013
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