WINE TOURISM – AN OPPORTUNITY FOR THE DEVELOPMENT OF WINE INDUSTRY

Olga Olaru ()
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Olga Olaru: THE BUCHAREST UNIVERSITY OF ECONOMIC STUDIES

Anale. Seria Stiinte Economice. Timisoara, 2012, vol. XVIII/Supplement, 158-165

Abstract: Romania is a major European wine producing country with its great historical past and rich cultural traditions, many of them directly related to this beverage rightly considered a divine liqueur. It has favorable climatic conditions, natural landscapes and beautiful vineyards. The wine tourism is a collateral activity to wine industry which lead to regional development. This paper highlights the success factors to attract and to motivate the wine tourist. Romania has a considerable potential regarding the wine tourism development. But the lack of the promotion, of a defining brand and of the infrastructure hinder the capitalization of these factors.

Keywords: wine tourism; wine routes; tourist motivation; wine industry (search for similar items in EconPapers)
JEL-codes: L66 L83 O13 Q13 Q19 (search for similar items in EconPapers)
Date: 2012
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