PERSPECTIVES OF THE GLOBAL ADVERTISING MARKET

Nicoleta Buzila

Anale. Seria Stiinte Economice. Timisoara, 2012, vol. XVIII/Supplement, 342-345

Abstract: The paper presents the evolution of the global advertising market during 2012 – 2016. Thus, in Romania the most growth will come from the internet access segment, both by fixed and mobile connections (the average annual growth rate being estimated at 9.3%, in nominal terms), while the advertising revenues will register a moderate growth of 4.8%, the average annual growth rate until 2016. Instead, the final consumers' expenditures on media products will register a negative evolution, the average annual nominal increase being 1.7%, below the estimated inflation rate.

Keywords: the media and entertainment market; the advertising expenditures; perspectives (search for similar items in EconPapers)
JEL-codes: M37 (search for similar items in EconPapers)
Date: 2012
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
http://fse.tibiscus.ro/anale/Lucrari2012_2/AnaleFSE_2012_2_053.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:tdt:annals:v:xviii/supplement:y:2012:p:342-345

Access Statistics for this article

More articles in Anale. Seria Stiinte Economice. Timisoara from Faculty of Economics, Tibiscus University in Timisoara Contact information at EDIRC.
Bibliographic data for series maintained by Ramona Violeta Vasilescu ( this e-mail address is bad, please contact ).