ENGLISH FOR SPECIFIC PURPOSES - BASIC TERMINOLOGY IN ADVERTISING

Manuela Florentina Gordean ()
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Manuela Florentina Gordean: TIBISCUS UNIVERSITY FROM TIMISOARA

Anale. Seria Stiinte Economice. Timisoara, 2012, vol. XVIII/Supplement, 394-398

Abstract: This paper provides a short list of some of the most common words and phrases in advertising, the key language in the field, along with their meanings and a summarized explanation. In some of the cases, they come with their abbreviations, their Romanian translation and, of course, some practical examples for the students.

Keywords: English; basic terminology; advertising; students (search for similar items in EconPapers)
JEL-codes: M37 (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:tdt:annals:v:xviii/supplement:y:2012:p:394-398

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