Advertising communication and gender stereotypes

Dalia Petcu (), Sorin Suciu (), Vasile Gherhes () and Ciprian Obrad ()
Additional contact information
Vasile Gherhes: TIBISCUS UNIVERSITY OF TIMISOARA
Ciprian Obrad: WEST UNIVERSITY OF TIMISOARA

Anale. Seria Stiinte Economice. Timisoara, 2012, vol. XVIII, 524-528

Abstract: Our article maintains that advertising communication, as a form of commercial communication, is an important part of public communication. Ads are not just forms of promoting products or services, but also modern forms of speech that contribute significantly to the formation of the individual’s identity in contemporary societies. The study aims to identify and analyze the presence of gender stereotypes in Romanian media advertising.

Keywords: advertising; commercial communication; gender; stereotypes; identity (search for similar items in EconPapers)
JEL-codes: M37 (search for similar items in EconPapers)
Date: 2012
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
http://fse.tibiscus.ro/anale/Lucrari2012/kssue2012_081.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:tdt:annals:v:xviii:y:2012:p:524-528

Access Statistics for this article

More articles in Anale. Seria Stiinte Economice. Timisoara from Faculty of Economics, Tibiscus University in Timisoara Contact information at EDIRC.
Bibliographic data for series maintained by Ramona Violeta Vasilescu ( this e-mail address is bad, please contact ).