Communication strategies in business promotions

Dalia Petcu (), Vasile Gherhes (), Sorin Suciu () and Ioan David ()
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Dalia Petcu: TIBISCUS UNIVERSITY OF TIMISOARA
Vasile Gherhes: POLITEHNICA UNIVERSITY OF TIMISOARA
Sorin Suciu: POLITEHNICA UNIVERSITY OF TIMISOARA
Ioan David: “TITU MAIORESCU” SOCIO - HUMAN RESEARCHES INSTITUTE

Anale. Seria Stiinte Economice. Timisoara, 2012, vol. XVIII, 533-536

Abstract: The capacity of a company to reach its business targets is closely linked to the effectiveness of its communication strategies. Building brad value or strengthening an existing brand involves different ways of communication but all have, as a starting point, a good knowledge of the consumers’ habits. This paper aims to identify and analyze various communication strategies designed to help business promoting.

Keywords: communication; strategies; business (search for similar items in EconPapers)
JEL-codes: M37 (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:tdt:annals:v:xviii:y:2012:p:533-536

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