Considerations concerning the role of the marketing specialist in the tourism organization

Claudia-Nicoleta Dobrescu () and Mirela Costencu ()
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Claudia-Nicoleta Dobrescu: UNIVERSITY ”EFTIMIE MURGU” OF RESITA
Mirela Costencu: UNIVERSITY ”EFTIMIE MURGU” OF RESITA

Anale. Seria Stiinte Economice. Timisoara, 2012, vol. XVIII, 686-689

Abstract: This paper intends to point out the role and importance of the marketing specialist in tourism organisations, the human resources working in the marketing department/compartment. At the basis of this efficient development tool there are the very activities describing the specific actions, namely the specific occupational standard, by which quality criteria are set in order to reach the qualitative results expected in a professional activity. The development of an accurate job description (based on specific activities), combined with the efficient delivery of activities highlights the special role of the marketing specialist in developing and promoting the tourism organisation.

Keywords: marketing specialist; tourism organisation; occupational standard (search for similar items in EconPapers)
JEL-codes: M10 M12 M31 M53 (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:tdt:annals:v:xviii:y:2012:p:686-689

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