Strategic cost management - the main instrument of competitive advantage in the current economic environment

Corina Miculescu and Marius Miculescu

Anale. Seria Stiinte Economice. Timisoara, 2012, vol. XVIII, 860-866

Abstract: Both global and national hipercompetitia and globalization are two phenomena that generate complexity and instability in the business. Therefore, the economic context in which organizations operate has changed a lot, the current environment characterized by globalization, increased competition, rapidly changing, market segmentation, changes in technology, demand volatility, the importance of information. These phenomena not only create a state of turmoil and turbulence in the competitive environment and generate changes in market conditions, but require changes and development in organizations. In these circumstances organizations worldwide are forced to adapt constantly, products and services to market needs to turn its attention to customer satisfaction, they need sophisticated production processes, internal processes flexible to respond quickly to changes environment. Therefore to achieve any competitive advantage, organizations must take the current economic environment strategies that integrate environmental opportunities, market and technology advantages in the most efficient way. In this context the question of modernization, the transformation cost information system, an adaptation to the realities and requirements of this, to change tools, processes and methods to meet current scientific and technical progress.

Keywords: cost strategy; value chain analysis; strategic positioning; sources of cost; direct value added (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:tdt:annals:v:xviii:y:2012:p:860-866

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