Marketing Mechanisms for Enhancing the Attractiveness of Greek Tourism in International, European, Black Sea, American, and Chinese Markets

Constantinos Mammassis
Additional contact information
Constantinos Mammassis: Department of Industrial Technology & Management, University of Piraeus, Greece

Technium Business and Management, 2025, vol. 12, 323-328

Abstract: This paper explores mechanisms for enhancing the attractiveness of Greek tourism in international, European, Black Sea, American, and Chinese markets. Although Greece possesses an exceptional natural landscape, cultural wealth, and historical significance, competing destinations such as Spain, Italy, and Croatia highlight the need for more strategic positioning. By framing Greece as a premium destination, diversification of tourism offerings, and adoption of sustainability practices, the country can strengthen its appeal across different traveler segments. The study emphasizes storytelling, digital and physical accessibility, and partnerships with international stakeholders as critical tools for differentiation. Furthermore, targeted strategies for European, Black Sea, American, and Chinese markets demonstrate the necessity of tailoring tourism development to regional needs. Ultimately, Greece’s long-term competitiveness relies on balancing global visibility with local authenticity while fostering sustainable practices that protect cultural identity and natural resources.

Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
https://techniumscience.com/index.php/business/article/view/13245 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:tec:busine:ojs:13245

DOI: 10.47577/business.v12i.13245

Access Statistics for this article

Technium Business and Management is currently edited by Anna Maria Golita

More articles in Technium Business and Management from Technium Science
Bibliographic data for series maintained by Anna Maria Golita ().