Language as an Agent of Change: Promoting Gender Fairness

Mary Rose Montano, Anna Rhea C. Opeña and Maria Mylin S. Miranda
Additional contact information
Mary Rose Montano: City College of Calamba, Philippines
Anna Rhea C. Opeña: City College of Calamba, Philippines
Maria Mylin S. Miranda: City College of Calamba, Philippines

Technium Social Sciences Journal, 2024, vol. 53, issue 1, 336-354

Abstract: This research explores the complex dynamics of gendered language usage in an effort to provide guidance for language-based initiatives that advance gender equality. The study includes a number of goals, such as determining how frequently gendered words are used, analyzing inclusive language policies' effectiveness and presence, learning about respondents' opinions about gendered language, and finding barriers to the adoption of gender-inclusive terminology. The researcher used a Likert scale to analyze the findings after conducting a quantitative survey with 118 students from the City College of Calamba's Arts and Sciences Department. The results show that respondents were mostly in agreement with the negative effects of gendered language in media and advertising, as well as the difficulties in promoting gender-neutral language, especially in media sources. , the study proposes an advocacy project, "Language for Equality: Promoting Gender Fairness," aiming to raise awareness and encourage the use of gender-fair language to combat discrimination and foster gender equality within the college community. This research contributes valuable insights to the ongoing discourse on language as a catalyst for transformative societal change. Limitations, however, include the possible influence of social desirability bias and the distinctive characteristics of the sample. Comprehensive qualitative inquiries, cross-cultural and longitudinal studies, mixed-methods approaches, and evaluations of suggested solutions are among the study directions for the future. It is recommended that media professionals compare educational resources and inclusive language training programs to improve their understanding of gendered language hurdles and practical solutions.

Date: 2024
References: Add references at CitEc
Citations:

Downloads: (external link)
https://techniumscience.com/index.php/socialsciences/article/view/10313 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:tec:journl:ojs:10313

DOI: 10.47577/tssj.v53i1.10313

Access Statistics for this article

Technium Social Sciences Journal is currently edited by Tasente Tanase

More articles in Technium Social Sciences Journal from Technium Science
Bibliographic data for series maintained by Tasente Tanase ( this e-mail address is bad, please contact ).