Exploring aversion loss: a theoretical perspective over behavioral positive and negative markers

Radiana Marcu, Gavril Rad and Dana Rad
Additional contact information
Radiana Marcu: Faculty of Social Sciences, Humanities, and Physical Education and Sports, Vasile Goldiș Western University of Arad, 310025, Arad, Romania
Gavril Rad: Center of Research Development and Innovation in Psychology, Faculty of Educational Sciences Psychology and Social Work, Aurel Vlaicu University of Arad, 310032, Arad, Romani
Dana Rad: Center of Research Development and Innovation in Psychology, Faculty of Educational Sciences Psychology and Social Work, Aurel Vlaicu University of Arad, 310032, Arad, Romani

Technium Social Sciences Journal, 2024, vol. 60, issue 1, 156-176

Abstract: In this article, we explore the phenomenon of loss aversion within the domain of behavioral economics, emphasizing the different perceptions individuals hold toward losses and gains. Loss aversion, a concept present in psychological literature, delineates why individuals manifest more intense emotional and psychological responses to losses than to gains of similar magnitude. By integrating contemporary research and empirical evidence, this study utilizes thematic analysis and narrative review to investigate the cognitive and affective processes that underlie loss aversion. This approach provides a theoretical understanding of how these processes affect decision-making and behavioral patterns. Furthermore, the study investigates the behavioral manifestations associated with both positive and negative outcomes within the context of loss aversion. This narrative review not only enhances our comprehension of human decision-making mechanisms but also presents insights with implications for both theoretical frameworks and practical interventions.

Date: 2024
References: Add references at CitEc
Citations:

Downloads: (external link)
https://techniumscience.com/index.php/socialsciences/article/view/11489 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:tec:journl:ojs:11489

DOI: 10.47577/tssj.v60i1.11489

Access Statistics for this article

Technium Social Sciences Journal is currently edited by Tasente Tanase

More articles in Technium Social Sciences Journal from Technium Science
Bibliographic data for series maintained by Tasente Tanase ( this e-mail address is bad, please contact ).