Market Entry Opportunities for a Music Artist

Inga Kepalienė, Birutė Žygaitienė and Gaudrė Semėnaitė
Additional contact information
Inga Kepalienė: Vilniaus Kolegija / Higher Education Institution, Lithuania
Birutė Žygaitienė: Vilniaus Kolegija / Higher Education Institution, Lithuania
Gaudrė Semėnaitė: Vilniaus Kolegija / Higher Education Institution, Lithuania

Technium Social Sciences Journal, 2024, vol. 63, issue 1, 151-161

Abstract: A music artist whose goal is to succeed in the music market needs to understand what the opportunities are. The music market is developed and full of a wide range of music artists that meet the expectations of different consumers. Every year, new music artists enter the music market, looking for opportunities to expand the recognition of their name as a brand and of their work. The aim of this paper is to find out what are the market entry opportunities for a music artist by analysing information and scientific sources and interviewing experienced music managers.

Date: 2024
References: Add references at CitEc
Citations:

Downloads: (external link)
https://techniumscience.com/index.php/socialsciences/article/view/11755 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:tec:journl:ojs:11755

DOI: 10.47577/tssj.v63i1.11755

Access Statistics for this article

Technium Social Sciences Journal is currently edited by Tasente Tanase

More articles in Technium Social Sciences Journal from Technium Science
Bibliographic data for series maintained by Tasente Tanase ( this e-mail address is bad, please contact ).