Hotel Business Sustainability Strategy in Bogor Raya

Braja Eka Sukma, Santi Maudiarti and Purwanti Dyah Pramanik
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Braja Eka Sukma: Institut Pariwisata Trisakti
Santi Maudiarti: Institut Pariwisata Trisakti
Purwanti Dyah Pramanik: Institut Pariwisata Trisakti

Technium Social Sciences Journal, 2025, vol. 75, issue 1, 198-208

Abstract: Every business owner hopes their business will grow, develop, and remain sustainable. To achieve this, an effective strategy is necessary for operating a business. This study aims to analyse the external aspects of the hotel business related to efficiency policies. The research method used a quantitative research design. The population consisted of 18 member hotels of the Indonesia Hotel General Manager Association (IHGMA) in Bogor Raya, with a saturated sample. The results found that the Question Marks strategy is an appropriate approach for hotel businesses in Greater Bogor to maintain sustainability. The implications of the research results are optimising revenue from existing products or services, carrying out self-improvement, while waiting for the situation to improve.

Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:tec:journl:ojs:13168

DOI: 10.47577/tssj.v75i1.13168

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