Social Perception of Sea Turtle Conservation in Coastal Mexico: Evidence from Sinaloa

Manuel Alejandro Avendaño León, Héctor José Peinado Guevara, Jorge Saul Ramirez Perez, Víctor Manuel Peinado Guevara, Luz Isela Peinado Guevara, Ingmar Sosa Cornejo, Jesús Alberto Peinado Guevara and Jaime Herrera Barrientos
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Manuel Alejandro Avendaño León: Posgrado en Ciencias Agropecuarias, Facultad de Ciencias del Mar, Universidad Autónoma de Sinaloa, Mazatlán 82000, México
Héctor José Peinado Guevara: Facultad de Ciencias Económicas y Administrativas, Universidad Autónoma de Sinaloa, Mazatlán 82000, México
Jorge Saul Ramirez Perez: Posgrado en Ciencias Agropecuarias, Facultad de Ciencias del Mar, Universidad Autónoma de Sinaloa, Mazatlán 82000, México
Víctor Manuel Peinado Guevara: Facultad de Ciencias Económicas y Administrativas, Universidad Autónoma de Sinaloa, Mazatlán 82000, México
Luz Isela Peinado Guevara: Facultad de Biología, Calzada de las Américas y Universitarios, Ciudad Universitaria, Culiacán, Sinaloa
Ingmar Sosa Cornejo: Facultad de Biología, Calzada de las Américas y Universitarios, Ciudad Universitaria, Culiacán, Sinaloa
Jesús Alberto Peinado Guevara: Facultad de Ciencias Económicas y Administrativas, Universidad Autónoma de Sinaloa, Mazatlán 82000, México
Jaime Herrera Barrientos: Centro de Investigación Científica y de Educación Superior de Ensenada, Baja California (CICESE), Ca-rretera Ensenada-Tijuana No. 3918, Zona Playitas, Ensenada 22860, México

Technium Social Sciences Journal, 2026, vol. 83, issue 1, 397-412

Abstract: Sea turtle conservation requires integrating social and ecological dimensions. The objective of this research is to analyze social perceptions of sea turtle conservation on the coast of Sinaloa, Mexico. To this end, three analytical axes are considered: social and ecological valuation; emotional connection and personal well-being; and social commitment to collective benefits. Using a quantitative, descriptive, and cross-sectional approach, Likert scale surveys were administered to a sample of 356 adults in the municipality of Guasave, Sinaloa. The instrument was validated using Cronbach's α (0.95) and McDonald's ω (0.95), showing high internal consistency. The results showed widespread recognition of the ecological and social value of sea turtle and a positive perception of their conservation. Exploratory factor analysis (EFA) revealed a three-component structure that explains 67.58% of the total variance. The results indicate that "Emotional connection and personal well-being" is the predominant factor, explaining 52.33% of the variance, followed by "Social commitment" (9.54%) and "Ecological valuation" (5.71%). Likewise, it was observed that social commitment is associated with perceived benefits such as community strengthening and ecotourism potential, contributing to the consolidation of a favorable collective perception to-wards the protection of sea turtle. Sea turtle conservation in Sinaloa should integrate emotional ties, ecological valuation, and perceived social benefits to strengthen com-munity participation and ensure program sustainability.

Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:tec:journl:ojs:13641

DOI: 10.47577/tssj.v83i1.13641

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