Investigating the nexus between Mobile Apps Adoption and Privacy Concerns among Users

Acheampong Owusu (), Ivy Hawah Taana (), Akeem Soladoye Bakare (), Daha Tijjani Abdurrahaman () and Frederick Edem Broni Jnr ()
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Acheampong Owusu: University of Ghana Business School
Ivy Hawah Taana: Limkokwing University of Creative Technology
Daha Tijjani Abdurrahaman: Limkokwing University of Creative Technology
Frederick Edem Broni Jnr: University of Ghana Business School

Technium Social Sciences Journal, 2020, vol. 10, issue 1, 167-188

Abstract: There has been a proliferation of Mobile Phones Applications commonly referred to as Mobile Apps lately due to the advancement of technology. These Mobile Apps are used for a myriad of tasks ranging from Mobile Commerce (m-commerce), healthcare, learning, social media, among others. However, with this spread of the Mobile Apps comes the issues of privacy concerns. This study, therefore, seeks to investigate why users continue to use the Mobile Apps despite the privacy concerns and what measures they have put in place to mitigate this menace. Through the Antecedents, Privacy, Concerns, and Outcome (APCO) model, the study developed a research model that was hypothesized and evaluated with 316 respondents from a tertiary institution. The data was analyzed through the partial least squares structural equation model (PLS-SEM). The results indicate that whilst antecedent variable Gender influences Privacy Concern, Experience on the other hand does not. Also, Enjoyment, Privacy Risk, and Trust influence Usage Continuance Intention. Also, Application Popularity influences Change Privacy Settings. Again, Privacy Concern influence Privacy Risk but does not influence Trust. Moreover, Enjoyment, Privacy Risk, and Trust do not influence Change Privacy Settings. This study has given the researchers insights as to why users continue to use Mobile Apps despite the Privacy Concerns that have been raised in the literature. Other implications for theory, policy, and practice are also discussed. Classification-JEL: R00, Z0

Keywords: Mobile Apps; Privacy Concerns; Ghana (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

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