The effects of the strategic management's social responsibility of Iraqi public industrial companies on customers commitment. A Case Study on Samarra Pharmaceutical Company Co

Shireen Nori Azeez Ali ()
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Shireen Nori Azeez Ali: Institute of Administration - Al-Rusafa, Dept. of Libraries, Information Technology, Baghdad-Iraq

Technium Social Sciences Journal, 2021, vol. 17, issue 1, 142-154

Abstract: This paper examines the effects of the social responsibility of the strategic management of the Iraqi public industrial companies on the commitment of the customers. In this paper, a descriptive analytical approach was followed and three questionnaires were designed. It consists of (420) employees. The results concluded that there is a statistically significant correlation between the social responsibility of strategic management in Iraqi public companies and the commitment of customers; and those companies contribute through the strategies they adopt in attracting customers.

Keywords: strategy; management; social responsibility; Sustainability (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:tec:journl:v:17:y:2021:i:1:p:142-154

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