EconPapers    
Economics at your fingertips  
 

The mobilizing power of Facebook in the campaign for the ongoing presidential elections 2019 in Romania – candidate Viorica Dancila

Nicoleta Bercaru () and Sorin Bercaru ()
Additional contact information
Nicoleta Bercaru: Independent Researcher
Sorin Bercaru: Independent Researcher

Technium Social Sciences Journal, 2019, vol. 1, issue 1, 9-12

Abstract: In an era of communication, technology and dependence on online social networks, Social Media are communication tools that public administrations and especially political actors must learn to use efficiently. Our objective are: (1) analysis of key performance indicators (KPIs) that facilitate the communication on Facebook of the PSD candidate, Viorca Dancila, Coparativ with the PNL candidate, Klaus Werner Iohannis, during the presidential election campaign, (2) identify and analyze messages that generate high commitment rate from the utiizers, (3) analyzing the dominant emotions generated by the online audience.

Keywords: Facebook; campaign; presidential elections; Viorica Dancila (search for similar items in EconPapers)
JEL-codes: R00 Z0 (search for similar items in EconPapers)
Date: 2019
References: Add references at CitEc
Citations: Track citations by RSS feed

Downloads: (external link)
https://techniumscience.com/index.php/socialsciences/article/download/29/26/ (application/pdf)
https://techniumscience.com/index.php/socialsciences/article/view/29 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:tec:journl:v:1:y:2019:i:1:p:9-12

Access Statistics for this article

Technium Social Sciences Journal is currently edited by Tasente Tanase

More articles in Technium Social Sciences Journal from Technium Science
Bibliographic data for series maintained by Tasente Tanase ().

 
Page updated 2020-01-16
Handle: RePEc:tec:journl:v:1:y:2019:i:1:p:9-12