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The mobilizing power of Facebook in the campaign for the ongoing presidential elections 2019 in Romania – candidate Viorica Dancila

Nicoleta Bercaru () and Sorin Bercaru ()
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Nicoleta Bercaru: Independent Researcher
Sorin Bercaru: Independent Researcher

Technium Social Sciences Journal, 2019, vol. 1, issue 1, 9-12

Abstract: In an era of communication, technology and dependence on online social networks, Social Media are communication tools that public administrations and especially political actors must learn to use efficiently. Our objective are: (1) analysis of key performance indicators (KPIs) that facilitate the communication on Facebook of the PSD candidate, Viorca Dancila, Coparativ with the PNL candidate, Klaus Werner Iohannis, during the presidential election campaign, (2) identify and analyze messages that generate high commitment rate from the utiizers, (3) analyzing the dominant emotions generated by the online audience.

Keywords: Facebook; campaign; presidential elections; Viorica Dancila (search for similar items in EconPapers)
JEL-codes: R00 Z0 (search for similar items in EconPapers)
Date: 2019
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