Building Green Hotel Image Through Employee's Green Behaviour in Five Star Hotel in Bali

I Ketut Astawa (), I Ketut Budarma (), Cokorda Istri Sri Widhari () and Anak Agung Putri Suardani ()
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I Ketut Astawa: Tourism Department, Politeknik Negeri Bali, Badung, Bali, Indonesia
I Ketut Budarma: Tourism Department, Politeknik Negeri Bali, Badung, Bali, Indonesia
Cokorda Istri Sri Widhari: Tourism Department, Politeknik Negeri Bali, Badung, Bali, Indonesia
Anak Agung Putri Suardani: Accounting Department, Politeknik Negeri Bali, Badung, Bali, Indonesia

Technium Social Sciences Journal, 2021, vol. 23, issue 1, 528-539

Abstract: This study investigates the effect of hotel employees' green awareness, knowledge, and skill on their intention to implement green practices in a 5-star hotel in Bali. The study is guided by the hotels' green ability model with data collected through a survey from 82 hotel operational staff, supervisors, middle and top managers of 5-star hotels in Bali. Furthermore, the research hypothesis of the data obtained was analyzed using SEM-PLS 3.3.3. The result showed that employees’ environmental knowledge and awareness contribute significantly to their intention to implement green practices, while their green skill is weakly influenced. Additionally, employees' intention to implement green practices positively affects green hotel image. Therefore, this research also discussed the theoretical and practical implications.

Keywords: Green hotel; Green awareness; Green knowledge; Green skill; Green hotel image (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:tec:journl:v:23:y:2021:i:1:p:528-539

DOI: 10.47577/tssj.v23i1.4522

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