The Role of TV Reality Show in Contributing to Changes in People's Behaviour: A Phenomenological Approach

Avradya Mayagita ()
Additional contact information
Avradya Mayagita: Master's Program of Communication Sciences, Universitas Indonusa Esa Unggul, Jakarta-Indonesia

Technium Social Sciences Journal, 2021, vol. 24, issue 1, 208-217

Abstract: This research is intended to dig deeper into what types of reality shows are currently being broadcast on television in Indonesia and how TV reality shows contribute to changes in people's behaviour. This study uses a qualitative methodology with a phenomenological approach. For data collection, a semi-structured interview and observation are employed. Interviews were conducted with housewives who felt the changes in their children's attitudes and behaviour after watching reality shows on television. Interviews were also conducted with teachers, psychologists and TV reality show producers. The results of this study proved that reality shows on Indonesian television make a major contribution to changing a person's behaviour. This behavioural change can be positive or negative. Therefore, these reality shows require tighter control by the government through the Ministry of Communication and Information and Indonesia Broadcasting Commission (KPI).

Keywords: Digital Marketing; Private Universities; Covid-19 Pandemic (search for similar items in EconPapers)
Date: 2021
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://techniumscience.com/index.php/socialsciences/article/view/4880/1661 (application/pdf)
https://techniumscience.com/index.php/socialsciences/article/view/4880 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:tec:journl:v:24:y:2021:i:1:p:208-217

Access Statistics for this article

Technium Social Sciences Journal is currently edited by Tasente Tanase

More articles in Technium Social Sciences Journal from Technium Science
Bibliographic data for series maintained by Tasente Tanase ( this e-mail address is bad, please contact ).