Heterogeneous Analysis of the Nexus between Big Data Analytics and Value Co-Creation: Insight from Selected Service Businesses in Ghana

Samuel Kofi Otchere (), Hongyun Tian (), Cephas Paa Kwasi Coffie () and Frank Hammond ()
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Samuel Kofi Otchere: School of Management, Jiangsu University,301 Xuefu Road, Zhenjiang, 212013, Jiangsu, China
Hongyun Tian: School of Management, Jiangsu University,301 Xuefu Road, Zhenjiang, 212013, Jiangsu, China
Cephas Paa Kwasi Coffie: School of Management and Economics,University of Electronic Science and Technology of China, 611731, Chengdu, China
Frank Hammond: School of Management, Jiangsu University, 301 Xuefu Road, Zhenjiang, 212013, Jiangsu, China

Technium Social Sciences Journal, 2021, vol. 25, issue 1, 533-543

Abstract: The study examines big datas role analytics ininterfirm value co-creation in selected service businesses in Ghana by focusing specifically on the heterogenous big data characteristics. This is in response to the ongoing debate on value co-creation and big data nexus. Using data from 61 purposively sampled service businesses in Accra-Ghana, the structural equation model provides that; big data analytics positively influences interfirm value co-creation in the selected businesses. Further, aside from big data volume, all the other big data characteristics (velocity, veracity, value, and variety) also individually influence value co-creation. Therefore, this challenges businesses of all sizes to invest in the application of big data for strategic decisions like value co-creation. Again, although businesses should be willing to collaborate with others, big data teams should be fully equipped for optimal analytics.

Keywords: Big data Analytics; Value co-creation; Big data Team; Service businesses; Ghana (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:tec:journl:v:25:y:2021:i:1:p:533-543

DOI: 10.47577/tssj.v25i1.4869

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