Alone-Together Mediation in Correlation between Social Media Usage and Face-to-Face Communication of Millennials

Esseline Setiadi (), Andi Ilman Alqadri () and Seruni Rami Devitoyani ()
Additional contact information
Esseline Setiadi: LSPR Communication & Business Institute, Jakarta, Indonesia
Andi Ilman Alqadri: LSPR Communication & Business Institute, Jakarta, Indonesia
Seruni Rami Devitoyani: LSPR Communication & Business Institute, Jakarta, Indonesia

Technium Social Sciences Journal, 2021, vol. 25, issue 1, 93-107

Abstract: The existence of social media has currently become a communication phenomenon, specifically occurring to millennials which is argued to allow Alone-Together to develop. Alone-Together is a phenomenon where a social media user loses focus of his or her surroundings thus concurrently distracting his or her face-to-face communication. This quantitative research was conducted in Indonesia through observation to millennials who were social media users of Facebook, Twitter and Instagram with age distribution ranging from 23 - 38 years old. S-O-R method was employed to reveal the correlation between social media and face-to-face communication mediated by Alone-Together. The result revealed that there was a correlation between social media usage with Alone-Together behavior and the influence of Alone-Together attitude toward face-to-face communication. However, no correlation was found between social media and face-to-face communication therefore it is concluded that this research is fully mediated. In addition to that, this research is expected to provide more contribution to further studies related to supporting variables in the current existence of social media, promoting the benefits of using social media, identifying limits which need further control in using social media and mitigating the impacts inflicted to their users.

Keywords: Alone Together; Social Media; Face to face communication; Millenials (search for similar items in EconPapers)
Date: 2021
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://techniumscience.com/index.php/socialsciences/article/view/5107/1794 (application/pdf)
https://techniumscience.com/index.php/socialsciences/article/view/5107 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:tec:journl:v:25:y:2021:i:1:p:93-107

DOI: 10.47577/tssj.v25i1.5107

Access Statistics for this article

Technium Social Sciences Journal is currently edited by Tasente Tanase

More articles in Technium Social Sciences Journal from Technium Science
Bibliographic data for series maintained by Tasente Tanase ( this e-mail address is bad, please contact ).