Factors affecting sustainable marketing on small business in the northern region of Iraq

Mikaeel Biro Munaf () and Cuma Akbay ()
Additional contact information
Mikaeel Biro Munaf: Soran University Faculty of Law Political Science and Management, Accounting Department, Erbil Iraq
Cuma Akbay: Kahramanmaras Sutcu Imam University Agricultural Faculty Department of Agricultural Economics, Turkey

Technium Social Sciences Journal, 2022, vol. 27, issue 1, 597-605

Abstract: Sustainable marketing is the promotion of environmental and socially responsible products, practices, and brand values. The main objective of this study is to investigate the factors affecting sustainable marketing on small business in the Northern-Iraq. The sample of the study includes all the workers in small businesses. The targeted sample size of the study is 400 workers who are selected randomly. A poll was planned and used to record data based on a Likert scale (five scores) incorporates the workers' characteristics regarding the sustainability factors. I evaluated the pre-prepared questions with the workers and managers of small business face-to-face. And also this questionnaire in the 2017 year collected. The data were analyzed with SPSS programs by utilizing methods containing descriptive statistics, Chi-square test. The outcomes demonstrated that the effective factors that sustainable marketing the workers in the small business are in accordance with the multidimensional structure of mental and sociological issues and perceiving every one of these undertakings and acing them and proposing and submitting arrangements make the errands and duties of the managers more difficult. Research included “Gender†, “Education†, “Extreme poverty “Attitudes and beliefs†, “Government intuition " and “Low†, a significant role insupportable promoting an independent company.

Keywords: Sustainable Marketing; Small Business; Chi-square test; Northern- Iraq (search for similar items in EconPapers)
Date: 2022
References: View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
https://techniumscience.com/index.php/socialsciences/article/view/4487/1978 (application/pdf)
https://techniumscience.com/index.php/socialsciences/article/view/4487 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:tec:journl:v:27:y:2022:i:1:p:597-605

DOI: 10.47577/tssj.v27i1.4487

Access Statistics for this article

Technium Social Sciences Journal is currently edited by Tasente Tanase

More articles in Technium Social Sciences Journal from Technium Science
Bibliographic data for series maintained by Tasente Tanase ( this e-mail address is bad, please contact ).