The Model of the Sustainability of E-commerce Adoption: A Study on Carved Furniture SMEs in Indonesia

Miftahurrohman Miftahurrohman (), Eko Sediyono () and Albert Kriestian Novi Adhi Nugraha ()
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Miftahurrohman Miftahurrohman: Universitas Kristen Satya Wacana Salatiga
Eko Sediyono: Universitas Kristen Satya Wacana Salatiga
Albert Kriestian Novi Adhi Nugraha: Universitas Kristen Satya Wacana Salatiga

Technium Social Sciences Journal, 2022, vol. 30, issue 1, 466-483

Abstract: The extent of e-commerce use by SMEs in developing countries such as Indonesia is still relatively low. This study seeks to identify and test the sustainability factors of e-commerce use by SMEs in a developing country. This study uses TOE theory which was expanded by including 12 predictors of sustainability of e-commerce adoption into four sub-domains: technology, organization, environment, and psychology. The contribution of this study is to explain the relevance of predictors of e-commerce adoption differs across two-time phases: at the early adoption phase and the later phase. In particular, in the early adoption phase, competitive pressure is a variable that affects the sustainability of e-commerce adoption. While at the later phase, perceived trust and competitor pressure are predictors that affect the sustainability of e-commerce adoption. Another interesting finding from this study is that SMEs utilize online sales brokers to increase their production and sales. This is done by SMEs, because they are aware of the limited resources that SMEs have.

Keywords: E-commerce adoption; Sustainability model; SMEs; Developing countries (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:tec:journl:v:30:y:2022:i:1:p:466-483

DOI: 10.47577/tssj.v30i1.6326

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