Who is Susceptible to Nudge? Nudge Susceptibility Clusters of Physical Activity in a College Setting

Xinghua Wang () and Guandong Song ()
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Xinghua Wang: Northeastern University
Guandong Song: Northeastern University

Technium Social Sciences Journal, 2022, vol. 37, issue 1, 800-807

Abstract: Currently, the settings of higher education system have made inactivity lifestyle already as social norms on campus. The World Health Organization encouraged to promote physical activity behaviors by setting-based approaches. Nudges could improve physical activity behaviors by changing college settings. However, not everyone could be “Nudgeable†. Finding the “High-Nudgeable†people would help the policymakers to understanding who can be nudged effective among the population. In the present study, we measured the susceptibility of physical activity nudges in a college setting by CPANSS. Based on the overall mean value of nudge susceptibility of five nudge types, we classified the degree of overall “Nudgeable†into “Low-Nudgeable†, “Medium-Nudgeable†and “High-Nudgeable†by a k-means non-hierarchical cluster analysis. This study conducted the target group index (TGI) to determine the demographic attributes (gender, major, and grade) of “High-Nudgeable†college students, and the findings indicated that individuals with following demographic attributes are nudgeable in a high level, which are female (TGI=124.29), be major in social science (TGI=105.02), medical (TGI=127.52) and sports (TGI=103.67), and in Grade 1 (TGI=118.88).

Keywords: Nudge; Physical activity; Nudge susceptibility; Cluster; College settings (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:tec:journl:v:37:y:2022:i:1:p:800-807

DOI: 10.47577/tssj.v37i1.7725

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