Business Communication based on Spiritualty

Zulfikar Ikhsan Pane, Imam Nuraryo, Hanif Ismail and Rina Rahmadani
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Zulfikar Ikhsan Pane: Accounting department, Kwik Kian Gie School of Business Jakarta
Imam Nuraryo: Communication department, Kwik Kian Gie School of Business Jakarta
Hanif Ismail: Accounting department, Kwik Kian Gie School of Business Jakarta
Rina Rahmadani: Communication department, Kwik Kian Gie School of Business Jakarta

Technium Sustainability, 2025, vol. 9, 141-151

Abstract: Good business communication is often only seen from a monetary perspective, meaning that it only focuses on profits but its sustainability is often forgotten. A multinational company that must carry out business activities in various cultural areas that are different from the company's country of origin. So you must care about communicating the company's programs both in the form of product and service promotions and in other forms so that there are no business communication irregularities. To achieve this goal, it is necessary to have an additional variable, namely spiritual value. This study makes spiritual value as well as a novelty of research. As a result, there are three spiritual values that were agreed to be raised, namely honesty in conveying information, always considering the interests of others and not being arrogant and obliged to follow the norms and customs of the information recipient community for the sake of sustainability.

Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:tec:sustai:ojs:12844

DOI: 10.47577/sustainability.v9i.12844

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