Digital Technology Adaptation in Media Industry Management: A Literature Study

Harliantara Harliantara
Additional contact information
Harliantara Harliantara: Communication Science, Dr. Soetomo University, Surabaya, Indonesia

Technium, 2025, vol. 27, 7-23

Abstract: In recent years, the media industry has undergone a significant transformation owing to the widespread adoption of digital technologies. This study explored the impact of digital technology adaptation on management practices within the media industry. This study examines extant research on how media organisations respond to the challenges and opportunities presented by digital transformation. This review focuses on changes in business models, consumer behaviour, and the utilisation of digital tools for operational and strategic decision making.

Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
https://techniumscience.com/index.php/technium/article/view/12463 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:tec:techni:ojs:12463

DOI: 10.47577/technium.v27i.12463

Access Statistics for this article

Technium is currently edited by Scurtu Ionut Cristian

More articles in Technium from Technium Science
Bibliographic data for series maintained by Ana Maria Golita ().