 A Conceptual Framework for e-Commerce Personalization in Small Medium Enterprise’sJohan Reimon Batmetan () Technium, 2023, vol. 16, issue 1, 83-91 Abstract: Information overload on e-commerce sites or applications makes users spend more resources than they should. Buyers should be able to use it according to their own habits, needs, wants and beliefs. Personalization of e-commerce is a solution that can be used to overcome this problem. In this paper, the researcher creates a framework for personalizing e-commerce, especially for small and medium enterprises. This framework consists of the customer behavior assumption, technology requirement and business assumption. The customer behavior assumption contains an approach to the habits/nature of the buyers themselves. By understanding this, e-commerce can offer something suitable and different for each person. Meanwhile, with technology requirements, e-commerce is able to adapt to the development of content and scalability of e-commerce itself. To make users feel comfortable and willing to go back to shopping at the same e-commerce, the business assumption is another component in this framework. We conclude that the use of this personalization framework can have a major impact on increasing user retention in e-commerce. Date: 2023 Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:tec:techni:v:16:y:2023:i:1:p:83-91 DOI: 10.47577/technium.v16i.9964 Access Statistics for this article Technium is currently edited by Scurtu Ionut Cristian More articles in Technium from Technium Science |
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