Exploring Digitalisation Adaptation of Agro-food Firms: Evidence from Greece

Stylianos Ioannidis (), Christos Karelakis (), Zacharias Papanikolaou () and George Theodossiou ()
Additional contact information
Stylianos Ioannidis: University of Thessaly, Dept. of Business Administration, Larissa, Greece
Christos Karelakis: Democritus University of Thrace, Department of Agricultural Development
Zacharias Papanikolaou: Democritus University of Thrace, Department of Agricultural Development, Orestiada, Greece
George Theodossiou: University of Thessaly, Dept. of Business Administration, Larissa, Greece

International Journal of Business and Economic Sciences Applied Research (IJBESAR), 2022, vol. 15, issue 1, 94-104

Abstract: Purpose: The present study aims to investigate the primary tools and digitalisation applications used by agro-food firms in Greece. These factors encourage or discourage digitalisation and identify which policies are in place to ensure an effective digitalisation in the food sector. Design/methodology/approach: Primary data were gathered through a quantitative survey with a structured questionnaire on a sample of agro-food firms in Greece. The sample consisted of 51 executives of firms from the food sector. Data analysis was performed raw data using the SPSS statistical software version 26 and applying a mix of multivariate methods. Findings: The results indicate that the implementation of digital technologies in agro-food firms in Greece remains in an embryonic phase, only taking advantage of the key digital platforms and the Internet. Research limitations/implications: 1. The coronavirus pandemic (Covid-19) did not allow lifelong data collection. 2. The non-response of some companies to the invitation to participate in the research and their desire not to participate in the research. Originality/value: The digital adaptation of the agro-food firms will contribute to the protection of the environment in the context of green growth. We believe that the present study will contribute to shaping the appropriate environment for the adaptation of the food industry to the new conditions.

Keywords: investment; agro-food industry; business; technological change; technological innovation (search for similar items in EconPapers)
JEL-codes: E22 L66 M20 O33 Q55 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://ijbesar.af.duth.gr/docs/volume15_issue1/15_01_07.pdf (application/pdf)
https://ijbesar.af.duth.gr/volume15_issue1.php (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:tei:journl:v:15:y:2022:i:1:p:94-104

Access Statistics for this article

International Journal of Business and Economic Sciences Applied Research (IJBESAR) is currently edited by Christos Grose and Persefoni Polychronidou

More articles in International Journal of Business and Economic Sciences Applied Research (IJBESAR) from Democritus University of Thrace (DUTH), Kavala Campus, Greece Contact information at EDIRC.
Bibliographic data for series maintained by Kostas Stergidis ().