Kichik biznes subyektlarida marketing strategiyasini qo‘llash va uni takomillashtirish

Nodira Saidaxmedova

GREEN ECONOMY AND DEVELOPMENT, 2023, vol. 1, issue 10

Abstract: Dunyo iqtisodiyotining shiddatli rivojlanishi raqobatbardosh mahsulotlar ishlab chiqarishda yangi marketingusullaridan keng foydalanishni taqozo etadi. O‘zbekiston Respublikasi iqtisodiyotida faoliyat yuritayotgan biznes subyektlarifaoliyatida marketing strategiyalaridan samarali foydalanish hamda biznesni yuritishning barcha jabhasida uniqo‘llash hamda samaradorligini oshirish dolazarb ahamiyat kasb etadi. Maqolada kichik biznes subyektlarida marketingstrategiyalarining bugungi kundagi ahamiyati va innovatsion marketing strategiyalariga qaratilgan ilmiy amaliy tahlil vaxulosalar berilgan.

Keywords: Kichik biznes; marketing; marketing strategiyasi; innovatsion marketing; raqamli texnologiyalar; marketing dasturi; xizmatlar bozori; ist’emol bozori; marketing tadqiqotlari. (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:1:y:2023:i:10:id:167

DOI: 10.55439/GED/vol1_iss10/a167

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