Enhancing Marketing Strategy for the Development of Mountain Tourism

Mavlanov Golibjon Mahammad Oʻgʻli

GREEN ECONOMY AND DEVELOPMENT, 2023, vol. 1

Abstract: This article aims to provide insights into the development and improvement of marketing strategiesfor mountain tourism. With the growing interest in nature-based and adventure tourism, effective marketingstrategies play a crucial role in attracting tourists, enhancing visitor experiences, and ensuring sustainabledevelopment. This article highlights key elements of a successful marketing strategy for mountain destinations,including market analysis, target segment identification, branding, digital marketing, customer engagement,and sustainable practices.

Keywords: Marketing strategy; mountain tourism; market analysis; target segments; branding; digital marketing; customer engagement; sustainable practices. (search for similar items in EconPapers)
Date: 2023
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