Integration of trade marketing and e-commerce: how to combine online and offline sales channels

Mamatkulova Shoira Jalolovna

GREEN ECONOMY AND DEVELOPMENT, 2024, vol. 2, issue 10

Abstract: The integration of trade marketing and e-commerce has become essential as businessesseek to create seamless customer experiences across online and offline sales channels. This articleexplores strategies for aligning these two areas, emphasizing a cohesive approach that leverageseach domain’s strengths. It examines challenges and opportunities presented by omnichannelmarketing, focusing on utilizing data-driven insights to optimize product placement, promotions,and customer engagement. The role of digital tools in enhancing traditional trade marketingtactics, such as in-store promotions and merchandising, is discussed, alongside the growinginfluence of e-commerce on consumer behavior. By combining online and offline efforts,businesses can foster customer loyalty, drive sales, and maintain a competitive edge in a rapidlyevolving marketplace.

Keywords: trade marketing; e-commerce; omnichannel strategy; online sales; offline sales; customer experience; digital tools; consumer behavior; product placement; promotions; customer engagement; sales integration. (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:2:y:2024:i:10:id:3080

DOI: 10.5281/zenodo.14035642

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