Market research strategies in the global tech industry: a comparative study of apple, samsung, and huawei

Abbos Ruzmamatov

GREEN ECONOMY AND DEVELOPMENT, 2024, vol. 2, issue 11

Abstract: This study examines the market research strategies of three global technology giants – Apple, Samsung, andHuawei. Through a comparative analysis of their approaches to product differentiation, market segmentation, distribution,pricing, promotion, and technological adaptation, this article highlights both shared practices and distinctive strategieseach company employs to maintain competitive advantage. By leveraging consumer insights, each brand tailors itsofferings and strategies to resonate with target audiences across diverse markets.

Keywords: Market Research; Consumer Insights; Product Differentiation; Target Market Segmentation; Pricing Strategy; Promotion Strategy; Technological Adaptation; Competitive Advantage; Apple; Samsung; Huawei. (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:2:y:2024:i:11:id:3373

DOI: 10.5281/zenodo.14237935

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