Turistik korxonalarda holistik marketing strategiyalari joriy etish mexanizmlari

Bektosh Xajikulov

GREEN ECONOMY AND DEVELOPMENT, 2024, vol. 2, issue 11

Abstract: Mazkur maqolada turizm sohasini rivojlantirish, turistik korxonalarda holistik marketing strategiyalarinijoriy etish mexanizmlari tahlil qilinadi. Shuningdek, turistik korxonalarda holistik marketing strategiyalarini joriy etishmexanizmlari tahlil qilingan. Holistik marketing konsepsiyasi asosida integratsiyalashgan marketing, mijozga yo‘naltirilganyondashuv, ichki marketing, ijtimoiy-axloqiy marketing hamda raqamli marketing mexanizmlarining ahamiyati ochibberilgan. Ushbu mexanizmlar turistik korxonalarning raqobatbardoshligini oshirish, turistlar ehtiyojini to‘liq qondirish vabarqaror rivojlanishga erishishda muhim rol o‘ynashi ko‘rsatib o‘tilgan

Keywords: holistik marketing; turistik korxonalar; strategiya; integratsiyalashgan marketing; mijozga yo‘naltirilgan marketing; ichki marketing; ijtimoiy-axloqiy marketing; raqamli marketing; raqobatbardoshlik; barqaror rivojlanish (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:2:y:2024:i:11:id:7094

DOI: 10.5281/zenodo.17258969

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