Innovative approaches in tourism business management

Mamatkulova Nadira Makkamovna and Azimov Azizxon Sherzodjon Ugli

GREEN ECONOMY AND DEVELOPMENT, 2024, vol. 2, issue 12

Abstract: In the modern tourism industry, innovative approaches play a crucial role in enhancing competitiveness,improving customer experiences, and increasing profitability. The integration of new technologies, such as digitalmarketing, online booking systems, and virtual tours, has transformed the way tourism businesses operate and interactwith customers. Additionally, sustainable practices and personalized services are becoming increasingly important inattracting and retaining tourists. Innovative management strategies, including data-driven decision-making, customerrelationship management (CRM) systems, and the use of artificial intelligence (AI), allow tourism businesses to betterunderstand consumer preferences, optimize operations, and deliver tailored experiences. This approach helps businessesstay relevant in a highly dynamic and competitive market, ensuring long-term growth and success in the tourism sector.

Keywords: success; tourism sector; approach; business; customers; experiences. (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:2:y:2024:i:12:id:3894

DOI: 10.5281/zenodo.14609490

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