A study of green marketing practices in the retail industry – Advantages and disadvantages

Davronova Zilola Gulomovna

GREEN ECONOMY AND DEVELOPMENT, 2024, vol. 2, issue 2

Abstract: Recently, there has been a noticeable increase in consumer awareness of environmental issues, leading to arise in eco-conscious behavior. This shift is influenced by factors such as a better understanding of the environmentalimpact of human actions and a growing interest in sustainable living. Consequently, businesses are adapting their marketingstrategies to cater to this environmentally aware consumer base. This study aims to explore the implementation ofgreen marketing strategies within the retail sector, analyzing both the benefits and drawbacks of such approaches.

Keywords: Green marketing; Retail industry; Sustainability; advantages and disadvantages. (search for similar items in EconPapers)
Date: 2024
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