Yashil marketing: tushunchasi, mohiyati, kelib chiqishi, muammolari va istiqbollari

Madina G‘anieva and Muhtasar Ziyayeva

GREEN ECONOMY AND DEVELOPMENT, 2024, vol. 2, issue 2

Abstract: Globallashgan davrda, iste’molchilarning ehtiyojlarini tobora ortib borayotgan xilma hil mahsulot va xizmatlarbilan qondirish barobarida atrof-muhitni muhofaza qilish muhum hisoblanadi. Bundan tashqari, iste’molchilar ana’naviymahsulotlardan ko‘ra atrof-muhitga zarar yetkazmaydigan ekologik toza mahsulotlarga nisbatan xohish-istaklari o‘zgargan.Shu sababli barqaror rivojlanishning universal maqsadi bo‘lgan yashil marketingning ahamiyati ortib bormoqda. Ushbuilmiy maqolada yashil marketingning tushunchasi, konsepsiyasi, evalyutsiyasi, duch keladigan muammolari va kelajakistiqbollari ko‘rib chiqiladi.

Keywords: yashil marketing; barqarorlik; yashil marketing evalyutsiyasi; yashil marketing mikslari. (search for similar items in EconPapers)
Date: 2024
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