Mamlakatimizda turizm tashkilotlari faoliyatini qo‘llab-quvvatlash maqsadida marketing instrumentlari orqali samarali tizim yaratish

Kamilla Suyunova

GREEN ECONOMY AND DEVELOPMENT, 2024, vol. 2, issue 4

Abstract: Turistik korxona va tashkilotlarni rivojlantirish strategiyasini tanlash va ishlab chiqish uchun boshqaruv jarayonidagimenejerlar ularni qidirish, qayta ishlash va tahlil qilish bilan bog‘liq tezkor ma’lumotlarga muhtoj. Odatda, ushbujarayonlar katta sarf-xarajatlar evaziga amalga oshiriladi. Bu esa turistik xizmatlar tannarxining oshishiga sabab bo‘ladiva demak, uning jahon bozoridagi raqobatbardoshligiga salbiy ta’sir ko‘rsatadi. Maqolada, ushbu xarajatlardan samaralifoydalanishda mexanizmlar yaratilishi va amaliyotga joriy etilishi xaqida bayon etilgan.

Keywords: Turizm; turistik xizmatlar; bozor mexanizmlar; marketing; tadbirkorlik subyektlari; marketing tadqiqotlari; axborot; maslahat xizmatlari. (search for similar items in EconPapers)
Date: 2024
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