Franshizalarni jalb qilishda davlat boshqaruvi tizimida marketing tadqiqotlarining ahamiyati

Anvar Xodjayev

GREEN ECONOMY AND DEVELOPMENT, 2024, vol. 2, issue 4

Abstract: Franshiza tizimi, jahon iqtisodiyotida muhim o‘rni bor bo‘lgan, xususiy va davlat sektorlari o‘rtasidagiko‘prikdir. Biroq franshizalarni jalb qilishda va ular bilan ishlashda ko‘plab davlat boshqaruvi tizimlari turli muammolargaduch keladi. Bu muammolar asosan marketing tadqiqotlarining yetarlicha samarali joriy etilmayotgani, ma’lumotlarningeskirishi, shuningdek, ichki va tashqi muloqotning samarasizligidan kelib chiqadi. Tahlil qilingan muammolar orasidamarketing strategiyalarining eskirishi, bozor tadqiqotlarining yetarli darajada olib borilmayotgani, hamda raqobatbardoshmuhitdagi o‘zgarishlarga tezkor javob berish mexanizmlarining yo‘qligi kabi masalalar mavjud.

Keywords: Marketing tadqiqotlari; franshiza; diversifikat; Sun’iy intellekt (AI). (search for similar items in EconPapers)
Date: 2024
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