Korxonalar faoliyatida marketing tadqiqotlaridan foydalanishning afzallik va kamchiliklari

Abbos Ro‘zmamatov

GREEN ECONOMY AND DEVELOPMENT, 2024, vol. 2, issue 4

Abstract: Ushbu maqolada marketing tadqiqotlaridan foydalanishning afzallik hamda kamchilik jihatlari o‘rganibchiqilgan. Bundan tashqari, xorijiy adabiyotlardan foydalangan holda xorij olimlarining marketing tadqiqotlarining korxonafaoliyatiga ijobiy yoki salbiy ta’sirini o‘rganishga qaratilgan ilmiy ishlarga nisbatan induktiv va deduktiv metodlar yordamidamualliflik yondashuvlari keltirilgan. Ushbu tadqiqotdan asosiy maqsad, marketing tadqiqotlarining korxona faoliyatigaturlicha ta’siri o‘rganilgan ilmiy ishlardan kelib chiqqan holda, O‘zbekiston sharoitida korxonlarda marketing tadqiqotlaridanfoydalanganda qanday ustunlik va kamchiliklarga ega bo‘lishi mumkin ekanligini yoritib berishdan iborat.

Keywords: marketing tadqiqotlari; korxona; raqobat; risk; xarajat; imkoniyat; axborot; strategiya. (search for similar items in EconPapers)
Date: 2024
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