Positioning Textile Products in Competitive Strategy

Икрамова Нодира Бурхон Қизи

GREEN ECONOMY AND DEVELOPMENT, 2024, vol. 2, issue 5

Abstract: In the competitive situation in the market, positioning is of great importance in the textile industry. For example,a brand can position itself as a manufacturer of high-quality and environmentally friendly materials, attracting customerswho value environmental friendliness and durability of products. Another brand may focus on affordable prices and awide selection, attracting customers interested in low prices. Each approach creates a unique position in the market anddetermines the specific needs of the target audience.

Keywords: competitive strategy; brand position; environmentally friendly; recyclable materials. (search for similar items in EconPapers)
Date: 2024
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