Tadbirkorlik faoliyatida mijozlar bilan barqaror aloqalarni o‘rnatishda CRM strategiyalarining roli

Nafisa Xalilova

GREEN ECONOMY AND DEVELOPMENT, 2024, vol. 2, issue 8

Abstract: Ushbu maqola tadbirkorlik faoliyatida mijozlar bilan barqaror aloqalarni ta’minlashda CRM (Customer RelationshipManagement) strategiyalarining rolini va ahamiyatini chuqur o‘rganishga bag'ishlangan. CRM tizimlari orqalimijozlarni jalb qilish, ularni saqlab qolish va ular bilan uzoq muddatli munosabatlarni rivojlantirish tadbirkorlikning muvaffaqiyatigabevosita ta’sir ko‘rsatadi. Maqolada samarali CRM strategiyalarini joriy etish orqali mijozlarning ehtiyojlarinianiq tushunish va ularga mos ravishda xizmat ko‘rsatish yo‘llari tahlil qilinadi. Shuningdek, zamonaviy texnologiyalarva ma’lumotlarni tahlil qilish vositalaridan foydalanish orqali mijozlar bilan individual yondashuvni ta’minlash va ularningsadoqatini oshirish mumkinligi muhokama qilinadi.

Keywords: tadbirkorlik; xaridor; mijoz ehtiyojlari; biznes strategiyasi; marketing; xaridorlar bilan munosabatlarni boshqarish (CRM); raqobatbardoshlik. (search for similar items in EconPapers)
Date: 2024
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