Kimyo sanoati korxonalari faoliyatini rivojlantirishda marketing kommunikatsiyasi strategiyalari

Oybek Sabirov and Dildora Muminova

GREEN ECONOMY AND DEVELOPMENT, 2024, vol. 2

Abstract: Maqolada kimyo kompleksidagi tashkilotlarning barqaror rivojlanishiga oid maxsus xususiyatlarni aks еttirishva sifatli tahlil o‘tkazish imkonini beruvchi omillar tizimi taqdim еtilgan. Kimyo sanoati korxonalarining institutsional varaqobat muhiti, ichki sanoat hamkorlik darajasi, ta’minotchilar va iste’molchilar sifatida sifatli baholash berilgan. Kimyokorxonalarining ichki salohiyatini, jumladan ishlab chiqarish jarayonlarining xususiyatlari, tashkiliy va boshqaruv omillari,innovatsion faoliyat, marketing, moliyaviy faoliyat va boshqalar tahlil qilingan. Taqdim еtilgan korxonalar uchun barqarorrivojlanish omillari ularning rivojlanish strategiyasini asoslashda hisobga olinishi lozim.

Keywords: marketing strategiyalari; kommunikatsiya strategiyalari; brend yaratish; raqobatbardoshlik; bozor tadqiqotlari; mijozlar bilan aloqa; raqamli marketing; ijtimoiy media marketing; segmentatsiya va maqsadli marketing; mahsulot innovatsiyalari; sotuv kanallari; brend imiji. (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:2:y:2024:id:3512

DOI: 10.5281/zenodo.14292488

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