Online Advertising and its impact on consumer behavior

Ismailova Khanifajon

GREEN ECONOMY AND DEVELOPMENT, 2024, vol. 2

Abstract: This thesis describes the impact of online advertising on consumer behavior and analyzes the types of onlineadvertisements. The effects of online advertising are discussed in order to increase consumer awareness and preference.

Keywords: consumer behavior; online advertising; e-commerce; digital marketing. (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:2:y:2024:id:3664

DOI: 10.5281/zenodo.14315810

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