MEDIA LOYIHALARINI BOSHQARISH: O‘ZBEKISTON OAV AMALIYOTI TAHLILI

Dilobar Yo‘ldosheva

GREEN ECONOMY AND DEVELOPMENT, 2025, vol. 3, issue 11

Abstract: O‘zbekiston mediasida raqamli platformalarning rivojlanishi va OAV sonining oshishi kuzatilmoqda. Biroqaksariyat OAV iqtisodiy mustaqillikka to‘liq erishmagan. Shuningdek, reyting tizimi shaffof emasligi, davlat va xususiy OAVo‘rtasida adolatli raqobat muhiti yaratilmaganligi kuzatiladi. Maqolada media loyihalarining barqarorligini oshirish uchunxalqaro standartlarga mos reyting tizimi yaratish, davlat subsidiyalarini kengaytirish va professional mediamarketingyo‘lga qo‘yish zarurligi ta’kidlanadi. Shuningdek, xalqaro loyiha boshqaruvi standartlarini mahalliy sharoitga moslashtirishtavsiya etilgan.

Keywords: raqamli transformatsiya; iqtisodiy mustaqillik; reyting tizimi; mediamarketing; loyiha boshqaruvi standartlari; raqobat muhiti; subsidiya va grantlar; O‘zbekiston (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:3:y:2025:i:11:id:7825

DOI: 10.5281/zenodo.17596198

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