KORXONALAR RAQOBATBARDOSHLIGINI TAHLIL QILISH VA MARKETING STRATEGIYASINI TANLASH

Dildora Yoqubjonova

GREEN ECONOMY AND DEVELOPMENT, 2025, vol. 3, issue 11

Abstract: Ushbu maqolada korxonalar raqobatbardoshligini belgilovchi omillar, bozor sharoitidagi raqobiy vaziyatnitahlil qilish usullari hamda samarali marketing strategiyasini tanlash jarayoni ilmiy asosda yoritilgan. Tadqiqot jarayonidaPEST tahlil, Porterning “besh kuch” modeli va SWOT tahlil kabi zamonaviy strategik baholash vositalari qo‘llanib, korxonauchun tashqi va ichki omillarning ta’siri chuqur tahlil qilingan. Shuningdek, marketing strategiyalarini shakllantirishdasegmentatsiya, pozitsiyalash va Ansoff matritsasi asosida rivojlanish yo‘nalishlari tanlashning dolzarbligi asoslab berilgan.Maqolada korxona raqobatbardoshligini oshirishda innovatsion yondashuv, mahsulot sifati, brend imiji va mijozlar bilansamarali muloqot kabi omillarning ahamiyati ko‘rsatib berilgan. Tadqiqot natijalari raqobat kuchayib borayotgan bozorsharoitida korxonalar uchun strategik qaror qabul qilishda nazariy va amaliy yordam berishi bilan ahamiyatlidir

Keywords: raqobatbardoshlik; marketing strategiyasi; bozor tahlili; PEST tahlil; SWOT tahlil; Porter modeli; innovatsiya; segmentatsiya; pozitsiyalash; Ansoff matritsasi; korxona rivojlanishi; strategik boshqaruv; mijozlar ehtiyoji; bozor raqobati (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
https://yashil-iqtisodiyot-taraqqiyot.uz/journal/index.php/GED/article/view/8036 Abstract page (text/html)
https://yashil-iqtisodiyot-taraqqiyot.uz/journal/i ... e/download/8036/6254 Full text (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:3:y:2025:i:11:id:8036

DOI: 10.5281/zenodo.17752668

Access Statistics for this article

More articles in GREEN ECONOMY AND DEVELOPMENT from "Ma'rifat-Print-Media" LLC, Tashkent State University of Economics
Bibliographic data for series maintained by Xayrulla ().