AVTOMOBIL SAVDOSIDA ZAMONAVIY MARKETING KONSEPSIYALARINING QO‘LLANILISHI

Abror Adamboyev and Akramov T.A.

GREEN ECONOMY AND DEVELOPMENT, 2025, vol. 3, issue 11

Abstract: Ushbu maqolada jadal o‘zgarayotgan avtomobil bozorida korxonalar tomonidan zamonaviy marketingkonsepsiyalarini qo‘llashning mohiyati, afzalliklari va amaliy jihatlari ilmiy jihatdan yoritiladi. Tadqiqotda mijozgayo‘naltirilgan marketing, raqamli marketing texnologiyalari, innovatsion sotuv strategiyalari hamda brend qiymatiniboshqarish kabi zamonaviy konsepsiyalarning avtomobil savdosidagi roli tahlil qilinadi. Olingan natijalar ushbu sohadaraqobatbardoshlikni oshirish, bozor ulushini kengaytirish va mijozlar sadoqatini mustahkamlash imkoniyatlarini namoyishetadi.

Keywords: avtomobil bozori; zamonaviy marketing konsepsiyalari; raqamli marketing; innovatsion sotuv usullari; onlayn savdo; virtual test-drayv; 3D konfiguratorlar; CRM tizimlari; kontent marketing; SEO va SMM. (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:3:y:2025:i:11:id:8040

DOI: 10.5281/zenodo.17752806

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