OLIY TA’LIM XIZMATLARI BOZORIDA NODAVLAT OLIY TA’LIM MUASSASALARINING ISHTIROKI VA ULARDA MARKETING FAOLIYATINI RIVOJLANTIRISH

Isomiddin Yuldashov

GREEN ECONOMY AND DEVELOPMENT, 2025, vol. 3, issue 11

Abstract: Ushbu maqolada O‘zbekiston oliy ta’lim xizmatlari bozorida nodavlat oliy ta’lim muassasalarining ishtiroki,raqobat muhiti hamda ular tomonidan amalga oshirilayotgan marketing strategiyalarining mazmun-mohiyati tahlilqilinadi. Nodavlat OTMlarining ta’lim xizmatlarini shakllantirish, brendni rivojlantirish, abituriyentlarni jalb etish va ta’limsifati orqali bozor ulushini oshirishdagi yondashuvlari ilmiy asosda ko‘rib chiqiladi. Shuningdek, marketing faoliyatinirivojlantirishda uchraydigan muammolar va ularni bartaraf etish yo‘llari, raqamli marketingning ahamiyati, ta’lim xizmatlaridiversifikatsiyasi hamda ish beruvchilar bilan hamkorlikning strategik roli yoritiladi. Tadqiqot natijalari nodavlat oliy ta’limsektorida marketing tizimini samarali tashkil etish uchun amaliy tavsiyalar ishlab chiqishga xizmat qiladi

Keywords: nodavlat oliy ta’lim muassasalari; oliy ta’lim bozori; ta’lim xizmati; marketing faoliyati; marketing strategiyasi; raqamli marketing; brend boshqaruvi; raqobat muhiti; xizmat sifati; abituriyentlar ehtiyoji; ta’lim innovatsiyalari; bozor ulushi. (search for similar items in EconPapers)
Date: 2025
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DOI: 10.5281/zenodo.17753189

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