EKOMARKETING: BOZOR TALABINING YANGI YO‘NALISHI VA BARQAROR TARAQQIYOT OMILI

Jaloladdin Qo‘ziyev

GREEN ECONOMY AND DEVELOPMENT, 2025, vol. 3, issue 11

Abstract: Mazkur maqolada ekomarketingning zamonaviy bozor tizimidagi o‘rni va uning barqaror rivojlanish jarayonigata’siri tahlil qilinadi. Unda yashil marketing konsepsiyasi, ekologik iste’mol madaniyatining shakllanishi shuningdekekologik toza mahsulotlarga bo‘lgan talabning ortib borishi ilmiy asosda yoritiladi. Shu jumladan, korxonalarning ekologikmas’uliyati, yashil iqtisodiyotning rivojlanish mexanizmlari, energiya tejamkorlik texnologiyalari va ekologik xavfsizliktalablarining biznes strategiyalariga integratsiyalashuvi ham ko‘rib chiqiladi. Maqolada ekologik innovatsiyalar, ekologiksertifikatlash tizimlari va korxonalar tomonidan amalga oshirilayotgan ekologik strategiyalarning ahamiyati alohida tahlilqilinadi va ularning bozor raqobatbardoshligiga ta’siri ochib beriladi. Tadqiqot natijalarida ekomarketingning nafaqatiqtisodiy samaradorlikni oshirish, balki ekologik barqarorlikni ta’minlashda ham muhim omil ekanini ko‘rsatadi.

Keywords: Ekomarketing; yashil marketing; ekologik iste’mol; ekologik toza mahsulot; ekologik mas’uliyat; yashil iqtisodiyot; energiya tejamkorlik; ekologik xavfsizlik; ekologik innovatsiyalar; ekologik sertifikatlash; ekologik strategiya. (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:3:y:2025:i:11:id:8601

DOI: 10.5281/zenodo.18133129

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