TO‘QIMACHILIK MAHSULOTLARI EKSPORTINI OSHIRISHDA YASHIL MARKETING STRATEGIYALARIDAN FOYDALANISH

Shaxnoza Ergashxodjayeva and Husnora Xo‘janova

GREEN ECONOMY AND DEVELOPMENT, 2025, vol. 3, issue 12

Abstract: Ushbu maqolada to‘qimachilik mahsulotlari eksportini oshirish jarayonida yashil marketing strategiyalaridanfoydalanishning ahamiyati ochib berilgan. Jahon bozorida ekologik toza mahsulotlarga bo‘lgan talabning ortib borishiO‘zbekiston to‘qimachilik sanoatida ishlab chiqarish jarayonlarini modernizatsiya qilish, ekologik sertifikatlash tizimlarinijoriy etish hamda barqaror yetkazib berish zanjirlarini shakllantirish zarurligini ko‘rsatadi. Tadqiqotda yashil marketingningasosiy elementlari — ekologik mahsulot dizayni, ekologik reklama, chiqindisiz texnologiyalar va resurslardan samaralifoydalanish — eksport salohiyatiga ko‘rsatadigan ta’siri bilan yoritilgan. O‘zbekiston to‘qimachilik korxonalariningxalqaro standartlarga moslashish jarayoni tahlil qilinib, ekologik innovatsiyalarni joriy etish orqali xorijiy bozorlardaraqobatbardoshlikni oshirish bo‘yicha amaliy tavsiyalar ishlab chiqilgan. Tadqiqot natijalariga ko‘ra, yashil marketingstrategiyalari to‘qimachilik mahsulotlarining qo‘shimcha qiymatini oshirishi, brend ishonchliligini kuchaytirishi va eksporthajmining barqaror o‘sishiga xizmat qilishi aniqlangan

Keywords: yashil marketing; to‘qimachilik mahsulotlari; eksport; ekologik sertifikatlash; barqaror ishlab chiqarish; energiya tejamkor texnologiyalar; ekologik innovatsiyalar (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
https://yashil-iqtisodiyot-taraqqiyot.uz/journal/index.php/GED/article/view/8228 Abstract page (text/html)
https://yashil-iqtisodiyot-taraqqiyot.uz/journal/i ... e/download/8228/6441 Full text (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:3:y:2025:i:12:id:8228

DOI: 10.5281/zenodo.17914178

Access Statistics for this article

More articles in GREEN ECONOMY AND DEVELOPMENT from "Ma'rifat-Print-Media" LLC, Tashkent State University of Economics
Bibliographic data for series maintained by Xayrulla ().